Frequently asked questions

If your question is not answered here, please contact us - send us an email at or call 0300 222 5770. We’re here Monday to Friday, 9am-5pm, and we’ll try to get back to your email within two working days.

What is TakeOn12?

TakeOn12 hours of exercise over the month of October. Choose to run, walk, swim or cycle and raise vital funds for dementia research.

Are there any registration or participation fees?

No, it’s free to take part in TakeOn12.

Do I need to set a daily target?

No, you can plan your hours of exercise how you want over the course of the month of October. For example, you can take on one hour of exercise three times a week to reach the target of 12 hours of exercise in October. Alternatively, you can alter your commute to work by getting off the tube a few stops earlier and walking the rest. You can split out the hours, your way.

What if I don’t reach 12 hours of exercise?

We recommend you follow our training guidance and plans if you are worried you won’t be able to reach the goal. But remember, every hour completed and penny raised will make a huge difference.

Can I TakeOn12 as part of a team?

Absolutely! We recommend you each TakeOn12 hours of exercise; however you are very welcome to fundraise together. We have lots of tools to help you share your challenge!

I don't have a smartphone or device capable of tracking my activity, can I still take part?

Yes! You can still set up your everydayhero fundraising page and add time manually. See our guidance here.

How do I fundraise?

As soon as you sign up to your challenge your everydayhero fundraising page will be created for you, simple! Once donated onto your everydayhero page, all donations are transferred directly to us. You will be able to share your progress on Facebook and Twitter too. We will also provide fundraising tips throughout your journey.

Can I choose my own discipline?

Yes, absolutely. If you don’t want to run, walk, swim or cycle you can sign-up using our ‘Other’ option and choose your own.

Boxing related activities: As part of our ethical policy, we do not accept any income or encourage fundraising from activities that have been linked to dementia - and there is a large amount of evidence which suggests that head injury caused by boxing increases someone’s risk of developing dementia. Our ethical policy is available on our website at under the subheading ‘Ethical issues and relations with commercial organisations’.

How will Alzheimer’s Society use the funds I have raised?

Your money raised will make a big difference to the lives of many affected by dementia. To find out more you can visit our website at

What if I don’t reach my fundraising target?

We are here to help throughout your fundraising journey. If you’re struggling to reach your target, get in touch with us at

Can I take cash donations?

You can pay offline donations into your everydayhero fundraising page. You also have the option to collect sponsorship via our sponsorship form or by sending us a cheque. You can view a full list on how to send in your offline donations here.

Can I only take part in October?

We recommend that you take part in October as we don’t want you to miss out on our support! However, if you are unable to take part and wish to take part later, do let us know and we will be able to support you either way.

How do I link a tracking device to my fundraising page?

We have guidance on how to track your device to your everydayhero page, you can view this here.